date:Dec 03, 2012
ve agreed to adopt the principles into their own policies.
According to an OFT statement:The principles clarify the OFTs view on how promotional claims should be used so that consumers can rely on them being fair and meaningful regarding the value of the product or the existence of a discount.
The clarification follows an investigation into the supermarket sector to consider concerns that shoppers could be confused by the way prices are displayed, advertised and promoted.
Misleading promotion