date:Nov 30, 2012
On-trade alcohol sales are set fair for growth after increasing by 4.9% last year, a new study claims.
Sales of spirits, wine and beer in licensed on-premise locations hit US$93.7bn in 2011, according to Technomic's 2012 BarTAB report, released today (29 November). Volumes fell by 1.1% but are expected to grow next year, the report said.
The on-premise dollar growth is driven by a combination of price increases and consumers once again calling for premium and above-premium brands at the bar, s