date:Nov 30, 2012
Lebanon, Tennessee-based Cracker Barrel Old Country Store Inc. (CBRL) recently joined forces with the John Morrell Food Group by inking a multi-year licensing deal to make its product categories available to customers in new retail channels. The deal is in line with Cracker Barrels strategic goal of expanding outside its physical stores through licensing deals and spreading online presence.
John Morrell Food Group is a subsidiary of Smithfield Foods, Inc. (SFD) a global meat producer. It offer