Tesco rolls out virtual technology to boost multichannel offering
date:Nov 30, 2012
virtual products onto virtual shelves.

You can move different combinations around to see what they look like, to make sure its easy for our customers to shop. Its something we can do at a flick of a switch, he said.

Tesco recently outlined a 1bn digital investment strategy in the UK following disappointing sales, with 150m earmarked for investment across its online channels.

I dont think we have an online strategy, we have a retailing strategy that is increasingly digital. Online is becomin
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