Tesco rolls out virtual technology to boost multichannel offering
date:Nov 30, 2012
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CIO Mike McNamara (pictured) said: These are some of the technologies that are going to transform retail over the next few years.

The plans follow the roll-out of a virtual grocery store at Gatwick Airport, which offers customers instant touchscreen access to online and mobile ordering.

In a video blog, McNamara also demonstrated a virtual merchandising tool, which allows the company to build a 3D representation of each store to pack
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