NeoMedia grants mobile barcode patents license to Kraft Foods
date:Nov 29, 2012
ations used widely across the industry. Till date, NeoMedia has about 74 patents awarded and pending worldwide.

Kraft corporate affairs senior director Renee Zahery employing emerging technologies popular with consumers is important in today's marketplace.

NeoMedia chief executive officer Laura Marriott said that consumer brands continue to choose barcode technology as an effective way to engage with consumers.

We welcome Kraft as NeoMedia's first brand licensee as we continue to grow our IP
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