date:Nov 29, 2012
ty of customers in smaller cities shop, and it requires a large network of distributors and middlemen or a large in-house distribution capacity to get products into shops. Nestle and other companies have partnered with local brands that have established distribution networks, but an equity stake is the key to getting the most out of these deals, Rabobank said.
Overall, Rabobank said brands must customize their strategies to the different sub-markets in the country. Provinces vary greatly in tas