date:Nov 29, 2012
erage of 2.1 kg and primarily buy during the festive season rather than throughout the year.
Chinas 22 largest cities represent a market of 54 million households. Urban consumers want premium confectionery products from North America and Europe, which benefit from the perception of being higher quality and a safer products. In smaller cities, local brands have a stronger position with the key to success being choosing the right distribution network. Traditional stores are still where the majori