date:Nov 28, 2012
stication in terms of packaging, and investment in marketing and promotional strategies in order to drive consumer confidence, said van Vliet.
If you take Carrefour as an example, to support its private label activity in China, the company partnered with a high profile Chinese basketball player, who'd played in the US' NBA, to headline its marketing activity, he added.
The consolidation of retail in the region has seen local players such as Lulu and Panda rise to the top to take on internation