date:Nov 28, 2012
East.
Moderated by Koen de Jong, Director, International Private Label Consult, panelists Maurice van Vliet, CEO of Netherlands-based consultancy privatelabeltrader.com, and Victoria Hassani, Managing Director, Global Market Access ME, painted a realistic picture of the challenges and opportunities for local and international Gulf retailers.
Private label brands have been around since the early 1900s. It's not just a question of producing a quality product; this needs to be supported by sophi