Foreign cheese firms eye big slice of China's market
date:Nov 28, 2012
s, such as Mengniu, Yili and Bright Dairy, have all introduced cheese products in recent years, none has acquired a dominant position yet.

New Zealand, Australia and the United States, the top three biggest cheese exporters to China have already taken more than 80 percent of the market, thanks to strong promotional activities and competitive prices, so latecomers should find their niche as soon as possible, said Han, the local distributor.

Brogger said that European brands' expertise in food q
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