date:Nov 27, 2012
eeson Group, a deal that represents a significant investment in Ireland for CC. The acquisition has the potential to transform our existing Irish business through the addition of an extensive distribution network and the creation of an attractive, multi--beverage brand platform.
Over the past 3 years, we have progressively diversified the Groups brand portfolio in Ireland from the single premium cider brand Bulmers to a broader LAD range including Tennents, Caledonia Smooth and