date:Nov 27, 2012
The rising level of interest in naturalness as a whole has been making a growing impression in the confectionery sector and driving the move to clean labeling by the industry, according to new market data from Innova Market Insights.
Nearly 9.5% of all confectionery launches recorded by Innova in the 12 months ending September 2012 used either natural or additive-/preservative-free claims or both. This made it the most popular health claim overall, ahead of sugar-free/low-sugar/no-added-sugar,