date:Nov 27, 2012
Emerging markets are attracting the interest of nearly all major wine companies. But those companies that were late to invest in these markets often have a greater challenge as the competition has already established routes to market and has garnered share of mind with the consumer.
While China and South Korea probably rank as the most attractive emerging wine markets, Rabobank has identified Mexico, Brazil, Poland and Nigeria as four 'hidden gems' that have the potential to become important g