date:Nov 26, 2012
n areas, at 80.7%, while there is only a marginal difference between female and male consumers, with the former contributing 53.2%.
Individuals aged above 55 years contributed the most to the market, holding a share of 32.1%, while pre-mid-lifers of 35-44 years figuring next in the list with 16.9%. However, tweens and early teens of 10-15 years stood at the bottom in the list, with 5.2% share.
Consumers who have done higher education at college level or similar held 28.9%, followed by those wi