date:Nov 26, 2012
Kingsmill, the bread brand owned by Allied Bakeries, has unveiled price-marked packs for its Kingsmill Little Big Loaf and Kingsmill rolls ranges, in order to help retailers increase their sales.
This move comes after a research identified that 37% of the shoppers are more likely to purchase a product if it is price marked. The marking gives confidence to consumers that they are getting a good return for money.
The new packaging is available for Kingsmill Little Big Loaf Soft White, Tasty Whol