date:Nov 26, 2012
l build sales not only of Wonderful Pistachios but also of the pistachio nut category as a whole including those sold under private label, James said.
In mid-November, Wonderful Pistachios commences an ambitious in-store sampling campaign operating initially in Woolworths and then Coles from early December.
This activity is complemented by a strong in-store, point-of-sales presence and extensive launch public relations activity.
The three varieties of Wonderful Pistachios are currently availa