date:Nov 26, 2012
nt on Desperados Facebook page which invites viewers to play along with its plot, including interacting with a snake and crafting the tattoo of one of the characters. The video got 10 million consumers engaged, he said, declining to comment on the level of spending on the brand.
Growth Drivers
Heineken has said it expects overall marketing spending to be 11 percent to 13 percent of sales. Thats lower than average of food companies and the 17 percent to 18 percent of spirits companies, Nomura an