date:Nov 26, 2012
the movie franchise.
Priced at almost double the average price of mainstream beers in most markets, Desperados helps to boost both revenue and profit, according to Van der Hoeven.
The brands marketing is skewed toward bars and the Internet, as well as festivals and gigs, he said, targeting occasions where people may choose to drink spirits.
Van der Hoeven, who worked on the Most Interesting Man branding campaign for Heinekens Dos Equis brand, said hes particularly pleased with an advertiseme