Heineken Sees Boost From ‘Not for Bond’ Tequila Beer Desperados
date:Nov 26, 2012
ors including Anheuser-Busch InBev NV (ABI) and Carlsberg A/S (CARLA) have been buying or creating cider brands, while the increasing popularity of small craft beers in the U.S. has spurred renewed interest in novel brands.

No Choice
Alternatives to beers have existed for more than just a couple of years now, but brewers these days have realized they have to diversify and they dont really have a choice, said Spiros Malandrakis, an analyst at research company Euromonitor.

Made using real tequil
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