date:Nov 26, 2012
s consolidated beer volume, which grew 3.2 percent on an organic basis.
When I look at the world, I look to see where I can shoulder-rub with other categories, Van der Hoeven said in an interview in London. Desperados offers drinkers an alternative to spirits on a night out, he said.
As beer sales increase at a slower pace, particularly in developed markets where wines and spirits are posing a bigger challenge, brewers such as Heineken are having to seek growth outside of plain lager. Competit