McDonald's initiative looks at supply chain
date:Nov 23, 2012
ourcing programme covers: quality of ingredients; animal welfare; work and training opportunities for young farmers; environmental and efficiency standards; and knowledge sharing.

It includes the National Farm Research Unit, beef and lamb industry organisation EBLEX and the Food Animal Initiative.

McDonalds commissioned research among 500 farmers to help launch three projects it hopes will sustain its business in the UK.

One is a training scheme for agricultural students to complete a year's
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