Tate & Lyle introduces Tasteva-sweetened Cola CREATE
date:Nov 23, 2012
te right to consumers without any of the bitter/liquorice aftertaste that usually occurs when stevia is used at such a high level.

Replacing sugar is particularly difficult in cola drinks, according to the company, due to the complex balance of flavours that the consumer enjoys and expects. Natural origin sweeteners have a strong appeal with consumers, but the challenge for manufacturers today is to maintain the taste experience. Tate Lyle says that it has brought its ingredients, formulation
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