date:Nov 22, 2012
aim to have 25% market share and to take the number two spot in the local cola drink market in the first year, and be the market leader by the end of three years, said Dhitivute Bulsook, president of Serm Suk.
We will invest 300mn baht in the last two months of this year to boost awareness of est, and another 900mn baht in proactive marketing activities next year, Dhitivute said.
He added that while 40% of Thai consumers are loyal to either Pepsi or Coke, about 60% of them are brand switchers