date:Nov 22, 2012
(see below) fighting for a share.
As part of Cokes 200mn baht marketing effort, the firm is conducting the largest sampling campaign ever in Thailand, along with a nationwide tour to interact with consumers; one highlight was distributing a million bottles of Coke in a single day.
In a recent interview with The Nation, Thiti Tuangsithtanon, marketing manager of Cokes Thailand subsidiary, said that the soda drink market was projected to increase by 11% year-on-year in the first nine months of t