date:Nov 22, 2012
Coca-Cola (Coke) is spending 200 million baht on marketing in the final quarter of this year in hopes of surpassing Pepsi to become the undisputed leader of Thailands 38.5 billion baht carbonated-drink market.
Colas represent about 75% of Thailands carbonated drink market. This is followed by flavored drinks (20%) and lemon-lime beverages (5%). The cola segment is also the most competitive, with international brands such as Pepsi-Cola, Coca-Cola and Big Cola, in addition to local newcomer, Est