New French brand promotes seafood supply chain
date:Nov 22, 2012
chain.

According to Marion Fischer, responsible for marketing and communications at France Filire Pche, the brand also serves to demonstrate the diversity of the French fishing fleet over 250 fish species caught as well as highlighting the fishing 'seasons' for a wide range of species.

The rules

France Filire Pche is financed through EUR35m in private industry funding, and ultimately seeks to encourage consumers to buy seafood products provided by the French supply chain. And behind the lab
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