date:Nov 22, 2012
Tapping into national sentiments, a new private, industry-led label seeks to create a national brand to promote the entire French seafood supply chain, from fisherman to retailer.
Launched in September by the inter-professional group France Filire Pche, the Pavillon France logo aims to highlight seafood products ultimately sourced from French fishing vessels.
Speaking at the SeaMatters recent seminar in Paris, Marion Fischer from France Filire Pche explained to an industry audience that tracea