date:Jun 11, 2021
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The initial launch will introduce frozen Bites, Nuggets and Strips made with plants to consumers in Malaysia.
The innovations are halal certified and made with regionally sourced ingredients including bamboo fibre, soy protein and wheat protein.
While the alternative proteins category in Asia is still growing, APAC retail sales of meat substitutes reached $16.3 billion in 2020 and are expected to exceed $20 billion by 2025, according to Euromonitor.
Were excited to expand our interna