date:Jun 11, 2021
Tyson Foods is launching a range of plant-based products in Asia for the first time.
Sold under the First Pride brand, the products will initially launch in Malaysia and will roll them out to other markets in the region in the coming months.
Were thrilled to offer Asia Pacific consumers more high-quality protein choices as they explore flexitarian diets, said Tan Sun, President of Tyson Foods APAC.
The Asian market is a natural fit for this category with traditional plant-based products like