date:Sep 15, 2020
ed foods to purchase.
From salad dressings to cakes, breads to chips and cereal bars, consumers demand a clean label but will not compromise on taste.
Artisanal claims
Interestingly, artisanal-style claims are coming to the fore in fats and oils. This is partly connected to the rise of the storytelling trend highlighted as Innova Market Insights Top Trend for 2020 where brands use an authentic narrative to win with words. However, it also gives companies a chance to reference those low impa