PepsiCo Seeking Solutions to Scale Up Small Brands
date:Jul 12, 2018
A challenge PepsiCo, Inc. faces is developing new products and brands without cannibalizing its current business. The space on retail shelves is limited and when new items are added it means other items may no longer fit.

If I look back, especially the last five years of beverages, weve had some spectacular new products which for any small start-up company would have been a blockbuster, said Indra K. Nooyi, chairman and chief executive officer of PepsiCo, Inc., during a July 10 conference cal
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