Growth due to specialisation on tinned food market
date:Jul 17, 2017
tinned foods is an important point of attention for Aarts. In 2012, the producer reduced the addition of salt considerably, and lowering the sugar content is also given attention. Tinned foods have a certain image, and according to Martin, thats purely psychological. We enjoy showing our products, and therefore choose glass jars. That way, were trying to improve the image. Tinned foods are actually just convenience products, but packaged differently. Despite the market being under pressure, Aart
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