date:Apr 21, 2017
Rigoni di Asiago (Vicenza) organic jam is one of the best known by consumers. At Cibus Connect in Parma, we asked export manager Cristina Rigoni how they managed to achieve these results while maintaining a widespread retail presence.
First of all, you need a high-quality product, because it's consumers who push retailers to stock a particular product. If consumers do not look for you, sooner or later your product will be relegated to the less-visible areas and then be taken off altogether. Luc