date:Feb 17, 2017
te category, the company claims that the Natural Delights brand now accounts for over 85% of the total date category share of dollars and volume and dominates the marketplace with 10 times the sales rate of all other brands combined.
By redefining the Medjool date category and focusing on powerful promotions like our Food52 partnership we have been able to go from leading the category to being the category. When shoppers are looking for dates, they are actively seeking out the Natural Delights