Italy: La Linea Verde focuses on service content
date:Feb 17, 2017
he service content has become a discriminating factor. For example, looking at salads, we can see bowls with condiments and cutlery are becoming more popular than classic bags. It's not possible to be successful without providing a service and good flavours.

The turnover, which reached 225 million in 2016 (higher than 2015 and with 30% generated by sales abroad), is a testimony to the success of this strategy. Today, La Linea Verde's fresh salads and soups are available in many European countri
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