Food, beverage and beauty markets are hungry for potent herbal extracts
date:Jul 18, 2019
ding to a price point, sacrificing potency and quality to hit a particular dollar cost, notes Baldwa of Ixoreal. Thanks to the increased popularity of adaptogens and tough competition, more companies are forced to provide meaningful doses that conform to those used in clinical studies and actually confer benefits. This translates into real health effects, he explains.

Real potency is unquestionably a notable product development, Baldwa further notes. We also see beverages out there, carving out
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