date:Mar 16, 2018
Promotion and sales of pork has paid off in increased Australian retail sales of the meat Nielsen research has found.
According to Nielsen, over the past 12 months in Australia, pork has experienced a 5.7 per cent value increase.
Across the 12 months, the Australian pork industry ran its 6-2-2 marketing campaign which educated consumers on how to cook pork perfectly.
Throughout the measured time period, 50 per cent of pork sold was on promotion, up from the 42.5 per cent purch