date:Nov 20, 2012
Tesco announced a 16M (20M) contract with the Irish Dairy Board (IDB) last week (November 14) to supply Irish butter to Tesco stores throughout Europe.
The butter will be produced in Ireland, packaged in Germany and supplied to Tesco stores in Poland, the Czech Republic, Slovakia and Hungary.
Tesco says the average growth of dairy consumption across these four markets is 5.1% versus the EU average of 1%. Poland is the fourth biggest butter market in the EU and combined, these four markets cons