date:Nov 12, 2012
60% associate them with higher quality an important aspect when it comes to the buying decision, since for 96% of consumers, good quality is the most important characteristic of a foodstuff.
This study draws a clear picture of the changing dietary habits and nutrition consciousness of consumers across Europe, said Michael Gusko, managing director of Kampffmeyer Food Innovation GmbH. Its a very positive sign for food manufacturers that consumers appreciate quality and are thus willing to pay m