Greek Yogurt Product Launches Soar 29% in U.S.
date:Oct 19, 2012
faces strong competition from Greek brands from established yogurt market leaders, including Dannons Oikos and General Mills Yoplait Greek, as well as Greek options in many existing ranges. Most recently, Yoplait Greek has been extended with the introduction of a fat-free 100-calorie option under the Yoplait Greek 100 name. U.S.-based Hain Daniels is slated to introduce its Greek Gods brand, positioned as an indulgent premium dessert.

The success of Greek yogurts has led to interest moving to
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