date:Oct 11, 2012
the festival, the demand of chocolates is increased by 35% than the last year in urban areas due to rising awareness about adulterated and high-priced traditional sweets available in the market.
The key growth factors are tradition of gifting sweets in India, shift in consumer preference from traditional mithai to chocolates, rising income levels and attractive packing coupled with pricing which is suitable to every pocket, he added.
The per-capita consumption of chocolates has also increased