date:Sep 22, 2012
etween 2008 and 2012. Other strong performers included multivitamins (+25.8%), one and two letter vitamins (+16.8%) and liquid supplements (+6.4%).
The ageing population of Baby Boomers, rising health care costs and an increase in the number of parents who buy supplements for their children are singled out by the report as key growth drivers.
Mass-market retail sales (such as supermarkets, drug stores and mass merchandisers other than Wal-Mart) increased by 5.4% in the year ending 10 June and