Alar Apples Case Precedence for BPI v. ABC
date:Sep 14, 2012
on the name and a history of the controversy.)

Next, the complaint alleges that the defendants misled consumers into believing that LFTB is not beef, or even meat. Defendants stated that LFTB is not what the typical layperson would consider meat, they called it filler, they said it was added to pump up the volume of ground beef. BPI says these claims are intentional and knowingly false because LFTB is 100 % beef.

BPI also alleges that the defendants misled consumers into believing that LFTB is
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