date:Sep 14, 2012
ts consequences and benefits or we need to make a conscious strategic decision about the markets where we can perform at our best.
Strategy for success
McInnes outlined two approaches to the Canadian beef market, one of which he described as the status quo, which would see Canada accepting its role of a primary exporter to the US. The second approach involved increasing the countrys share of beef in its own domestic market as well as putting more intohigh value foreign markets.
With this in