Stevia in transition: Reb A accounted for 40% of PureCircle revenues in 2012 v 90% in 2009
date:Sep 13, 2012
ults should improve as the evident growth in market usage of our products starts to translate into higher sales.

Weve made huge progress, its just not showing up in our figures yet

Speaking as PureCircle posted a 15% drop in fiscal 2012 revenues to $45.4m and a $15.2m operating loss, Selway-Swift said: Sales levels remained sub-scale and did not reflect the strong growth in end market usage of high purity stevia.

The sales dip was principally due to the continued impact of inventory at bevera
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