Innova Market Insights pegs new trends for colors and flavors
date:Dec 30, 2019
tcha, seaweed and mushroom. On the other hand, bitter flavors are also on trend as consumers seek to reduce sugar intake and increase consumption of green vegetables.

Green juice is the poster child of a shift in taste of consumers. If youre going to drink something green, youre probably going to have to accept a bitter taste. If consumers continue to shift their taste and accept more bitter flavors, that will be a great opportunity to reduce the amount of sugar in products, says Lu Ann William
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