Innova Market Insights pegs new trends for colors and flavors
date:Dec 30, 2019
eeds, as well as herb flavors, are also gaining rising levels of use. One in two consumers in Innovas research associated floral flavored drinks with freshness and herbal flavored drinks with healthiness.

At the recently culminated Fi Europe 2019 in Paris, France, on-trend botanicals associated with relaxation were heavily featured. These were wide-ranging and could be used for a morning energy boost, as well as for evening relaxation. Reporting from the showfloor, it was caught up with Naturex
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