date:Sep 10, 2012
Beam Inc has launched two of its Australian RTDs in a five-litre keg format ahead of the summer events season.
The Jim Beam Cola and Canadian Club Dry 5-litre Party Kegs are 25cm tall and targeted at social occasions in the high-trading summer period, Beam's Australian subsidiary, Beam Global Australia, said late last week. They were launched on Saturday (1 September) and have an SRP of AUD54.99 (US$56.32).
Beam Global Australia brand director for Bourbon Ray Noble said they are an alternati