date:Aug 16, 2019
2 percent US). Also high on the list of expectations were for it to have a pure taste (44 percent), be safe (40 percent) and for it to be low in sugar (39 percent).
The market researcher also reports a 13 percent CAGR in food and beverage launches with a clean label claim (Global, 2013-2017). Products with this type of positioning accounted for 29 percent of global new food beverage launches in 2017.